Thomas Moorehead (1944- )

April 21, 2025 
/ Contributed By: Otis Alexander

Thomas A. Moorehead (westsidestorynewspaper.com)

Thomas Allen Moorehead, born on April 21, 1944, in Monroe, Louisiana, is a pioneering entrepreneur, philanthropist, and leader in the luxury automobile industry. Raised by his mother, Minnie Mae Thomas, he is the eldest of five siblings. Mooreheadโ€™s early life in the segregated South shaped his ambition and resilience, traits that would guide his remarkable journey from humble beginnings to national prominence.

Moorehead graduated from Carroll High School in 1962. That same year, he bought his first car, a used Plymouth for $35, from a junkyard. He enrolled at Grambling State College (now Grambling State University), a Louisiana HBCU, earning a Bachelor of Arts in Business Administration in 1966.ย  While there he joined Kappa Alpha Psi Fraternity, Inc.

After college, Moorehead briefly took classes in Wayne State Universityโ€™s MBA program and worked at the Mobil Corporation. From 1969 to 1970, he was a systems analyst at Chrysler Corporation. He later earned a Master of Social Work degree from the University of Michigan in 1971 and began a Ph. D in urban and regional planning, conducting research in Copenhagen, Denmark. While at the University, he served as a field instructor and Director of Community Services in the School of Social Work until 1983.

Mooreheadโ€™s path shifted dramatically in the mid-1980s. After working as a car sales consultant, he entered the General Motors Dealer Training Program in 1985. Two years later, he opened his first dealership, Moorehead Sentry Buick Isuzu, in Omaha, Nebraska. This marked the beginning of a groundbreaking career in the automotive industry.

He would later own one of the most successful minority-owned BMW and MINI Cooper dealerships in the country, located in Sterling, Virginia. Under his leadership, Sterling Motorcars expanded across the Mid-Atlantic region, with multiple locations in Virginia, Maryland, Delaware, and Pennsylvania. His achievements were recognized by the National Association of Minority Automobile Dealers (NAMAD), and by 2018, Sterling Motorcars generated over $623 million in annual revenue. Moorehead invested $25 million to upgrade the dealershipโ€™s facilities, solidifying its position in the luxury market.

Beyond BMW, Moorehead made history as the first African American to own dealerships for Rolls-Royce (2013), Lamborghini (2016), and McLaren, joining a rare class of elite international luxury car dealers. He also acquired a Harley-Davidson dealership in 2014.

In 2001, he founded Moorehead Properties, Inc. and in 2007, became the first African American to own a Marriott Residence Inn at National Harbor Resort and Convention Center in Maryland. He has invested in 43 hotels across the country.

In 2004, Moorehead and his wife, attorney Joyce Moorehead, established The Joyce and Thomas Moorehead Foundation which since its founding has donated nearly $6 million in scholarships and emergency aid to support high school and college students.

Mooreheadโ€™s contributions have earned him numerous accolades, including honorary doctorates from Grambling State University, Bethune-Cookman University, and Lawrence University. He is also a recipient of the prestigious Laurel Wreath Award from Kappa Alpha Psi Fraternity, the organizationโ€™s highest honor for lifetime achievement.

In 2019, after decades of leadership, Moorehead stepped down as CEO of Sterling Motorcars, appointing Paul White, former AutoNation executive, as his successor.

About the Author

Author Profile

Otis D. Alexander, Library Director at Saint John Vianney College Seminary & Graduate School in Miami, Florida, has also directed academic and public libraries in the District of Columbia, Indiana, Texas, and Virginia. In addition, he has been a library manager in the Virgin Islands of the United States as well as in the Republic of Liberia. His research has appeared in Public Library Quarterly, Scribnerโ€™s Encyclopedia of American Lives, and Virginia Libraries journal. Alexander received the Bachelor of Arts and Master of Science degrees from the University of the District of Columbia and the Master of Library & Information Science degree from Ball State University. He earned a Doctor of Philosophy degree from International University and studied additionally at Harvard Graduate School of Education Leadership for Academic Librarians, Oberlin Conservatory of Music Voice Performance Pedagogy, and Atlanta University School of Library & Information Studies.

CITE THIS ENTRY IN APA FORMAT:

Alexander, O. (2025, April 21). Thomas Moorehead (1944- ). BlackPast.org. https://www.blackpast.org/african-american-history/thomas-moorehead-1944/

Source of the Author's Information:

Eboni T. Thomas, โ€œThomas Moorehead: Building a Legacy in Luxury Cars,โ€ https://www.savoynetwork.com;

Erica Moody, โ€œProfile: Thomas Moorehead,โ€ https://www.washingtonlife.com;

Thomas A. Moorehead Talks Lamborghini, Being First And More On The Danny Tisdale Show,โ€ https://www.harleyworldmagazine.com.

Further Reading